About Me

Headshot of TravisI'm currently a Principal at Daugherty Business Solutions in St. Louis where I lead our Digital team and work with clients to transform their digital experiences. I previously served as the Senior Director of Digital Customer Experience at Union Pacific Railroad where I led a team responsbile for modernizing the organization's customer-facing web, mobile, and voice assistant experiences.

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Digital Strategy & Thought Leadership

With a strategy-focused MBA, I’m able to establish a strong vision for the entirety of an organization's omnichannel digital experience. This enables teams to build digital products that intersect the needs of the business, the expectations of the end-user, and aligns with the capabilities of the product development team.

Examples of my thought leadership are below...

Roundtable Discussion

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Point of View

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Experience Design

Usability isn’t just an end result, it requires a concerted effort. With an undergraduate focus in Human-Computer Interaction, I’m able to bring the art and science of solid design principles to the drafting table. The process starts by understanding customers using contextual inquiries, card sorts, personas, and journey maps. The process evolves to rapid prototyping using tools like Figma or good old-fashioned pencil and paper. It continues through to evaluation of designs via usability testing and heuristic evaluations. Finally, higher fidelity designs are generated using Photoshop and HTML / CSS / JavaScript and brought to fruition by development teams.​

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Agile Delivery Excellence

Successful product execution requires close alignment between design and delivery personnel. I have 12+ years of experience in agile delivery and agile transformation. I’ve had the opportunity to manage and direct multi-million dollar programs, establish and grow agile development teams, engage with challenging business partners, and manage complex budgets. All while keeping projects within scope and budget throughout the process.​ I've also consulted with multiple organizations on agile best practices and agile transformation.